If you are having brochures for your business printed up by a local printing company, you may find the advice below to be quite helpful.
1. Include colourful images if you can afford it
Brochures that only feature text, or which just include text and black-and-white images, are usually less expensive to print than those which include multiple coloured images. If you're printing budget is quite small, you might be tempted to choose the cheapest option that your chosen printing company offers.
However, if possible, you should opt for colourful and image-rich brochures. The reason for this is that most people are visual creatures and are more likely to notice and pick up a brochure if it is eye-catching and aesthetically pleasing. This is an important point to note, as the higher the number of people that see and read your brochure, the more likely it is that your brochure's contents will end up generating large numbers of sales.
As such, it is a good idea to view the cost associating with printing colourful brochures as an investment that will increase the chances of your business making large profits in the future.
2. Do a test-run before ordering a large batch of brochures
Even if you have chosen a reputable printing company to print your brochures, you should still request a sample brochure before committing to ordering a large batch. The reason for this is that whilst the layout, colours and font that you have chosen for your brochure might look great on your computer monitor, they may not look quite as good when you see them printed onto a physical paper product.
For example, if your computer monitor is old or in poor condition, the colours it depicts on screen may not be entirely accurate. Because of this, the shades you chose to include in your brochure may not have the same undertone or vibrancy that they did when you selected them when designing the brochure on your computer.
Likewise, if your computer monitor is very bright, the thin, light-coloured font you originally chose to use for the text in your brochure might look very clear and easy to read on the screen. However, when printed onto a brochure that could potentially be read in dim light, this type of font may be quite difficult to see and read. Given this, it is sensible to ask for a sample from the printing service before placing your final order, as this will give you the chance to make changes if you are unhappy with any element of the brochure.